Facebook to buy Giphy for $400 million

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Facebook has agreed to buy Giphy, the popular platform of shareable animated images. The total deal value is around $400 million.

A source close to the situation says that the two companies first began talking prior to the pandemic, although that was more about a partnership than an acquisition.

New York-based Giphy is expected to retain its own branding, with its primary integration to come via Facebook's Instagram platform.


Facebook is currently facing enormous blowback over its previous acquisitions, which means that this deal, however small by comparison, is likely to face a lot of antitrust scrutiny by regulators. The tech giant is currently under investigation by federal and state lawmakers for antitrust.


Giphy is a massive video library, with hundreds of millions of daily users that share billions of GIFs.

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