Salesforce’s $15.7B Tableau Acquisition

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The data analytics race has just taken a very interesting turn with the Tableau acquisition by Salesforce.

In 2003, Tableau set out to pioneer self-service analytics with an intuitive analytics platform that would empower people of any skill level to work with data. Now acquired by Salesforce.

The acquisition is the largest in Salesforce history, and the company’s co-CEO, Marc Benioff, hinted at larger ambitions when he declared that Seattle would become Salesforce “HQ2” as a result of the Tableau deal. The West Coast is increasingly becoming a larger tech hub encompassing San Francisco, Silicon Valley and Seattle.

This acquisition combines a CRM and an analytics platform. Tableau helps people see and understand data, and Salesforce helps people engage and understand customers. “Joining forces with Salesforce will enhance our ability to help people everywhere see and understand data,” added Tableau president and CEO Adam Selipsky. “ With this move, Salesforce is continuing to expand beyond its core CRM offering and deeper into the lucrative data visualization sphere.

Now the questions are;

What will the competition be like in the self-service analytics market, especially between Salesforce's Tableau and Microsofts Power BI?.

What's your take on this latest development?⁣. ⁣

What will happen to Tableau's current customers?.⁣ ⁣

Do you think current services offered to Tableau users will be altered or remain the same?⁣. ⁣

Well, let's see what happens next. Find more similar updates on my IG page.

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